Why is HSBC doing this?
HSBC believes that the way people manage their money is in accordance with the values they hold. By understanding these values better we can provide a more meaningful financial service.
As well as helping you understand your values and goals, the survey will give HSBC a better idea of what you want from your life and your bank.
Some of the insights the survey uncovers will help us to offer you a more relevant banking service.
HSBC has worked with occupational psychologists to create a bespoke model focusing on 8 motivationally distinct values recognised within and across cultures. The model has been successfully correlated with two proven global surveys.
PLEASE NOTE: the survey is completely anonymous. You decide whether you want to share these insights with us.