HSBC Advance HSBC. The world’s local bank.
Who could you be tomorrow?

Why is HSBC doing this?

HSBC believes that the way people manage their money is in accordance with the values they hold. By understanding these values better we can provide a more meaningful financial service.

As well as helping you understand your values and goals, the survey will give HSBC a better idea of what you want from your life and your bank.

Some of the insights the survey uncovers will help us to offer you a more relevant banking service.

HSBC has worked with occupational psychologists to create a bespoke model focusing on 8 motivationally distinct values recognised within and across cultures. The model has been successfully correlated with two proven global surveys.

PLEASE NOTE: the survey is completely anonymous. You decide whether you want to share these insights with us.